MARKETING · PRODUCT WEB
>>> Web development
PERFORMANCE · SEO
>>> Sites that convert.
Fast, accessible marketing sites and product web apps.
CWV · TRAFFIC
>>> Page performance
PageVisitsSpeedTrend
home4,12092
pricing2,86088
product tour1,94076
contact1,58094
SEARCH · A11Y
>>> SEO & accessibility
Indexed
82%
Gaps found
12%
Latest SEO and accessibility audit
ORGANIC · PAID
>>> Site traffic
Example growth after relaunch
STACK · TOOLING
>>> Technologies we ship
Core Web Vitals and LCP
Benchmark
Google considers
- Good
< 2.5s
Fast, reliable load for visitors
- Needs improvement
2.5 to 4s
Room to optimise key content
- Poor
> 4s
Higher risk of bounce and lower rankings
A slow-loading website can lead to higher bounce rates, fewer conversions, and reduced visibility in search results. Faster websites create a better experience for visitors and are more likely to perform well in Google's rankings.
Largest Contentful Paint
LCP is the Core Web Vital for when the largest visible element paints after navigation. Target under 2.5s on mid-tier mobile; we fail preview builds when budgets slip.
Typical LCP candidates
Marketing: hero image, headline, or video poster. Product: showcase media or primary pricing block. That element gets size, format, and fetch priority in scope on every build.
How we implement LCP
1
Image optimization
Sized, compressed assets in WebP/AVIF with priority hints on the LCP candidate.
WebP & AVIFSmaller payloads
2
Priority loading
Above-the-fold content fetches first; non-critical scripts and media defer.
Priority contentAbove-the-fold first
3
Lean render path
Cut unused JS, split routes, and keep the critical path short so paint is not blocked.
Lean scriptsFaster render
Our SEO approach
Technical SEO ships with the build, not as a post-launch add-on.
Crawlable architecture, intent-mapped content, and measurable rankings. Foundations go in at launch so organic discovery is not blocked by structure debt.
On-page SEO
Titles, headings, internal links, and crawlable markup so indexers can parse and rank the right URLs.
Meta tagsHeading hierarchy
Reporting
Rankings, organic traffic, and conversion paths on a fixed cadence so you see what moved.
RankingsTraffic trends
Content & keyword strategy
Map pages to search intent and query clusters that match what you sell. Target relevant traffic, not vanity volume.
Search intentQuery clustersQualified traffic
Structure & indexing
Sitemaps, clean URLs, and IA that keep important pages discoverable and duplicate content out of the index.
SitemapsClean URLs
On-page SEO
Titles, headings, internal links, and crawlable markup so indexers can parse and rank the right URLs.
Meta tagsHeading hierarchy
Reporting
Rankings, organic traffic, and conversion paths on a fixed cadence so you see what moved.
RankingsTraffic trends
Structure & indexing
Sitemaps, clean URLs, and IA that keep important pages discoverable and duplicate content out of the index.
SitemapsClean URLs
Business Integrations & Automation
Wire the site to the tools you already run: CRM, bookings, sales, marketing, and reporting. Integrations keep enquiry and order data in sync without manual re-entry.
Your websiteMON, 9:00 AM
Business toolsMON, 9:00 AM
SYNC LIVE
Real-timeDATA IN 0:02S-0H 01M
E-commerce
Product, inventory, and order sync with Shopify (or equivalent) so the site and storefront stay consistent without duplicate admin.
Product sync
Order flow
Product syncOrder flow
Social
Pixels, share metadata, and campaign events wired so acquisition data lands in the tools you already report from.
Engagement events
Campaign tracking
Engagement eventsCampaign tracking
Payments & billing
Checkout, subscriptions, and invoicing via Peach Payments, PayFast, Yoco, PayPal, or Stripe. PCI scope stays with the gateway.
Peach Payments
Secure checkout
Peach PaymentsSecure checkout
Transactional and marketing flows: newsletters, cart recovery, and lifecycle triggers without manual send queues.
Newsletters
Cart recovery
NewslettersCart recovery
Mobile-first layouts
Layouts and interaction targets designed for phones first, then scaled to tablet and desktop.
Accessibility · Touch targetsResponsive breakpoints
Secure defaults
TLS, scoped auth, protected APIs, and monitored deploys. Hardening is in scope, not a follow-up.
Custom, not templates
IA and UI built around your brand system and product flows, not a theme with swapped logos.
Discovery through launch
Planning, design, build, test, deploy, and support in one engagement with a documented handoff.
How we ship web
Marketing sites and product web apps from one studio team. We build in Next.js, measure Core Web Vitals in CI, and hand you a codebase your team can extend without shelf-software lock-in.
Overview
One team for marketing and product surfaces
One engagement covers discovery through launch: information architecture, a design system wired to your brand tokens, and typed API routes in the same repo. Marketing pages and authenticated product UI share components and deployment instead of living in separate silos.
We build in Next.js on Vercel with serverless infrastructure and CDN delivery as defaults, not optional upgrades. Your team inherits a single repo, one deploy path, and documentation that gets a new developer running locally in under fifteen minutes.
Accessible UI and real performance budgets are in scope. Auth, forms, and analytics hooks land where the product needs them, with a README for env vars, preview deploys, and go-live.
What we deliver
- Discovery through launch: IA, design system, and typed API routes in one engagement.
- Marketing pages and authenticated product UI share tokens, components, and deployment.
- Accessible UI with real performance budgets, not deck claims.
Overview
One team for marketing and product surfaces
Discovery through launch: IA, design system, and typed API routes in one engagement.
Stack: Next.js 16Deploy: VercelHandoff: Docs + components
Performance
Core Web Vitals tracked before and after launch
Core Web Vitals are tracked before and after launch. Lighthouse CI runs on preview deploys and fails the build when LCP, CLS, or INP budgets slip, so regressions are caught before merge, not after traffic drops.
Image, font, and bundle budgets are documented in the repo README. Hero images are sized and prioritized for LCP; fonts are subset and preloaded to avoid layout shift; third-party scripts are deferred or removed.
Checkout and dashboard routes get their own bundle splits so heavy authenticated UI does not slow down marketing pages. Before/after scores land in your launch handoff doc so stakeholders see measurable improvement.
PerformanceCWV
Core Web Vitals tracked before and after launch
Lighthouse CI on preview deploys catches regressions before merge.
LCP target: < 2.5sCLS target: < 0.1INP target: < 200ms
What we deliver
- Lighthouse CI on preview deploys catches regressions before merge.
- Image, font, and bundle budgets documented in the repo README.
- We tune above-the-fold rendering and defer non-critical scripts.
SEO
Indexing, metadata, and crawl clarity from day one
SEO fundamentals are wired into the App Router from day one: canonical URLs, Open Graph metadata, and JSON-LD structured data on indexable routes. Robots.txt and sitemap generation respect the difference between staging and production hosts.
An on-page SEO checklist runs before launch (titles, descriptions, heading hierarchy, and structured data validation), not after organic traffic stalls. Migrations include a documented 404 and redirect map so equity is not lost.
The goal is crawl clarity and rich-result eligibility, not keyword stuffing. Search Console submission and sitemap verification are part of handoff when you want us to close the loop.
What we deliver
- Canonical URLs, Open Graph, and structured data wired into the App Router.
- Robots.txt and sitemap generation aligned with your staging vs production hosts.
- On-page SEO checklist run before launch, not after traffic stalls.
SEO
Indexing, metadata, and crawl clarity from day one
Canonical URLs, Open Graph, and structured data wired into the App Router.
Indexed: 82%Sitemap: AutoSchema: JSON-LD
Deploy
Preview branches, env parity, production promotion
Every pull request gets a preview URL for design review and stakeholder sign-off. Typecheck and Lighthouse run before merge so broken or slow changes do not reach main.
Environment variables are documented in `.env.example` with plain-English purpose for each key. Staging and production values are mapped in your runbook; secrets never live in git, and rotation steps are included.
Production deploys are tagged on Vercel. Rollbacks promote a prior deployment in one click without a full rebuild, critical when you need to recover fast after a bad release.
Deploy
Preview branches, env parity, production promotion
Every pull request gets a preview URL for design and stakeholder review.
Previews: Per PREnv sync: vercel envRollback: One click
What we deliver
- Every pull request gets a preview URL for design and stakeholder review.
- Environment variables documented and pulled into local `.env` for dev parity.
- Production deploys are tagged; rollbacks do not require a rebuild.
Handoff
Your team inherits a repo they can run on day one
Handoff means your team can run the repo on day one. The runbook covers local dev, env setup, how to add a marketing page versus a product route, and where to change tokens, fonts, and shared layouts.
The component library uses your design tokens in light and dark mode and is structured for Storybook or your preferred doc tool. Architecture notes explain non-obvious decisions so future developers do not reverse-engineer intent.
We record a live walkthrough session and leave a punch-list for post-launch iteration. A thirty-day support window covers questions on DNS, Vercel, and analytics access. You own the org, the deploy, and the code.
What we deliver
- Runbook covers local dev, env setup, deploy, and common extension patterns.
- Component library uses your design tokens in light and dark mode.
- We record a handoff session and leave a punch-list for post-launch iteration.
Handoff
Your team inherits a repo they can run on day one
Runbook covers local dev, env setup, deploy, and common extension patterns.
Docs: README + ADRsComponents: Storybook-readyTraining: Live walkthrough